English Deutsch Erklarung UNIT 18 Beispiele Market leader Marktfuhrer someone or something that is winning during a race or other situation where people are competing A company’s sales expressed as a percentage of the total market Short-term tactics designed to stimulate stronger sales of a product The situation in which there is only one seller of a product; a market in a particular product in which a single producer can fix an artificial price. Companies offering similar goods or services to the same set of customers A short and easily memorized phrase used in advertising The division of a market into submarkets according to the needs or buying habits of different groups of potential customers A small and specific market segment; an area or position which is exactly suitable for a small group of the same type Microsoft is a world leader in software design. Market share Marktanteil Promotion, Warenangebot Monopol, Monopolstellung The company has increased its market share. Promotion There was a promotion in the supermarket and they were giving away free glasses of wine.
