Managers at all levels of a business are required to make decisions constantly. Whether it be at an often low risk operational level, or at high importance strategic level, precise analysis is essential, failure on doing so could end in disaster in business’s unforgiving world. Evidence of this can be seen in the strategic level of Dell management in 2004. A poor decision to enter the market with their DJ.Ditty MP3 player, Dell failed to address any strong marketing campaign along with failure to analyse stronger substitute products concluded in Dell discontinuing the product two years later in 2006. The decision made in the development of the product were likewise poor as rival companies such as Apple and Zen’s product features far overpowered Dells weak product. (Laubacher 2011). Simple research into Information Systems tells us they are able to display information that can lead us to answer questions we are often queried with. But often management decisions are not just simple rhetorical answers but strategic procedures that will aid the business in specific ways.
